Announcements
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Call for Papers: Vol. 15, No. 1, June 2023
Posted on Oct 27, 2022 International Journal of Marketing Studies is calling for submission of papers for the Vol. 15, No. 1, June 2023 issue (Deadline: April 30, 2023). The online version may be published soon after the final draft is completed. Read More
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Policy Change of Free Print Journals
Posted on Jan 26, 2018 As you are aware, printing and delivery of journals results in causing a significant amount of detrimental impact to the environment. Being a responsible publisher and being considerate for the envi.. Read More
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Call for Special Issues
Posted on Jan 23, 2018 We are delighted to cooperate with organizers of conferences concerning marketing, business and management to publish selected conference papers/articles as the special issue. In this regard, the fo.. Read More
Current: Vol. 14, No. 2 (2022)
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- A Study of the Financial Behavior Based on the Theory of Planned Behavior
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- Hsien-Ming Shih
- Bryan H. Chen
- Mei-Hua Chen
- Ching-Hsin Wang
- Li-Fen Wang
- p1
PDF
- Digital Transformation Journey for Incumbent Banks: The Case Study of Greece
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- Aristides Papathomas
- George Konteos
- p13
PDF
- Factors Influence the Purchase Intention of Electric Vehicles in Egypt
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- Mahmoud Kotb
- Hamed Shamma
- p27
PDF
- Branding in Sustainability
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- Genni Perlangeli
- Andrea Rea
- p47
PDF
- Minty Fresh! Absolving Dieters of their Consumption Sins
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- Nguyen Pham
- May Lwin
- Melissa G. Bublitz
- p58
PDF
- How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing
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- Youngdeok Lee
- Kittichai Watchravesringkan
- p69
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- A Cross-Cultural Comparison of Character Presence in Advergames and Its Impact on Brand Outcomes
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- Alaa Hanbazazah
- Carlton Reeve
- p93
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- Investigating Heterogeneous Media Multitasking Behavior: A Latent Class Analysis Approach
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- Mingqi Ye
- Ryo Sakiyama
- Marwa Abdulsalam
- p98
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- Advergames and Consumer Behaviour: A Quantitative Comparative Analysis of the United Kingdom and Saudi Arabia
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- Alaa Hanbazazah
- Carlton Reeve
- Mohammad Abuljadail
- p113
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- Consumers’ Purchase Intention Toward Online Health Insurance in Saudi Arabia
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- Khald S. Alatawy
- p121
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- Factors Affecting the Preference, Choice, and Selection of Saudi Women Towards Jewelry
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- Najah Hassan Salamah
- p135
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Issues
What is e-Version FirstTM
e-Version First is a feature offered through our journal platform. It allows PDF version of manuscripts that have been peer reviewed and accepted, to be hosted online prior to their inclusion in a final printed journal. Readers can freely access or cite the article. We aim to publish accepted manuscripts in e-Version First in two week's time after the final draft completed.
Each paper published in International Journal of Marketing Studies is assigned a DOI®number, which appears beneath the author's affiliation in the published paper. Click HERE to know what is DOI (Digital Object Identifier)? Click HERE to retrieve Digital Object Identifiers (DOIs) for journal articles, books, and chapters.
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Paper Selection and Publication Process
a). Upon receipt of paper submission, the Editor sends an E-mail of confirmation to the corresponding author within 1-3 working days. If you fail to receive this confirmation, your submission/e-mail may be missed. Please contact the Editor in time for that.
b). Peer review. We use double-blind system for peer-review; both reviewers and authors’ identities remain anonymous. The paper will be peer-reviewed by three experts; two reviewers from outside and one editor from the journal typically involve in reviewing a submission. The review process may take 4-10 weeks.
c). Notification of the result of review by E-mail.
d). The authors revise paper and pay the article processing charge (300USD).
e). E-journal in PDF is available on the journal’s webpage, free of charge for download.
f). From July 1, 2018, we will not automatically provide authors free print journals. We will provide free print copies for authors who really need them. Authors are requested to kindly fill an application form to request free print copies. Additionally, we are happy to provide the journal’s eBook in PDF format for authors, free of charge. This is the same as the printed version.
NOTE:
The publisher and journal have a policy of “Zero Tolerance on the Plagiarism”. We check the plagiarism issue through two methods: reviewer check and plagiarism prevention tool (ithenticate.com).
All submissions will be checked by iThenticate before being sent to reviewers.
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This work is licensed under a Creative Commons Attribution 4.0 License.
Journal Metrics
Google-based Impact Factor (2021): 1.34
h-index (July 2022): 70
i10-index (July 2022): 373
Index
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Contact
- Alyssa SunEditorial Assistant
- ijms@ccsenet.org