About Journal

International Journal of Marketing Studies (IJMS) is an international, double‑anonymized peer‑reviewed, open‑access journal published by the Canadian Center of Science and Education. The journal publishes original research articles, applied studies, and educational articles in the fields of marketing, consumer behaviour, and related business disciplines.

Authors are encouraged to submit complete, original, unpublished manuscripts that are not under review by any other journal. All published articles are freely available online.

Focus and Scope

International Journal of Marketing Studies publishes theoretical, empirical, methodological, and applied scholarship on markets, customers, brands, exchange, and marketing decisions. The journal welcomes work on consumer behavior and buyer decisions; marketing strategy, planning, and management; brand management and communication; market research, analytics, and consumer insight; digital marketing, social media, and e-commerce; international and cross-cultural marketing; services and customer relationships; ethics, CSR, and sustainability; pricing, distribution, retailing, advertising, promotion, and integrated communication.

Research articles should identify a marketing problem, use measures and methods suited to the claim, and state the contribution to theory or decision-making. Methods and analytics papers must establish validity and demonstrate a theoretical, measurement, or decision-making contribution; performance benchmarking should be used when appropriate. Reviews should define their evidence base and produce critical synthesis. Marketing-education studies must evaluate a researchable pedagogical question and provide transferable evidence.

Supply-chain and logistics studies are eligible only when channels, market access, exchange relationships, or customer value are central. Interdisciplinary work from psychology, sociology, economics, communication, or information systems must directly advance marketing knowledge. Generic surveys, operational optimization, platform descriptions, and domain studies that merely use marketing variables are outside scope.