Current Issue: Vol. 18, No. 1 (2026), International Journal of Marketing Studies

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• • Creativity-Driven Innovation for Heritage Breed Conservation: Concept Development Using SCAMPER and Brainwriting
  • •  Juan R. Gutiérrez-Velasco   
    •  Carlos A. García-Munguía   
    •  José T. Marín-Aguilar   
    •  María Guadalupe Martínez-Alba   
    • p1
    •  PDF 
      
• • Factors Influencing Buying Behavior of Swedish Toy Collectors
  • •  Benny Berggren Newton   
    •  Ehsanul Huda Chowdhury   
    • p15
    •  PDF 
      
• • The Role of Professor Personal Branding in Fostering Student Advocacy
  • •  Aayad Aleid   
    • p30
    •  PDF 
      
• • The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions
  • •  Ibrahim Ofosu-Boateng   
    •  Vivian Lam   
    •  Soyinka Ameyo Grogan   
    •  Jacob Deladem Elikem   
    • p46
    •  PDF 
      
• • Challenging the Market Leader Through Sponsorship: The Role of Team Identification and Team Performance
  • •  Khaled Hamad Almaiman   
    •  Aayad Ahmad Aleid   
    • p62
    •  PDF 
      
• • Examination of Factors Influencing Consumers’ Water Conservation Behavior: The Moderating Role of Information Publicity
  • •  Houda Zarrad   
    •  Amal Ben Cheikh   
    •  Maram Ben Abich   
    • p75
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 18, No. 1
  • •  Alyssa Sun   
    • p88
    •  PDF 
      

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