Abstract

This multiphase mixed-methods research aimed to: 1) investigate the components and indicators of creative culture and the active learning management of administrators in secondary schools in Northeastern Thailand; 2) validate the goodness-of-fit of the structural equation model of creative culture influencing administrators’ active learning management against empirical data; and 3) develop a creative culture model that enhances the active learning management of secondary school administrators in the region. The study was conducted in three phases. Phase 1 investigated the components of creative culture that enhance administrators’ active learning management through a comprehensive review of related literature and research. Five experts, selected through purposive sampling, verified the components. Phase 2 examined the model’s structural consistency and harmony with empirical data. The sample consisted of 510 school administrators and teachers. Phase 3: developing the creative culture model by integrating the component weightings, good-practice findings on creative culture in schools, and relevant literature. A draft model was constructed and subsequently validated through a connoisseurship seminar involving nine experts. The revised model was then evaluated for suitability by 20 experts and stakeholders. The findings revealed that: 1) The creative culture comprised five major components and sixteen subcomponents. Administrators’ active learning management consisted of five major components and twelve subcomponents, all of which met prescribed criteria for appropriateness. 2) The developed model demonstrated a good fit with empirical data, with χ²/df = 1.86, p-value = 0.06 (indicating non-significance), RMSEA = 0.03, SRMR = 0.03, CFI = 0.97, and TLI = 0.98. 3) The proposed creative culture model for enhancing administrators’ active learning management in Northeastern Thailand comprised: (1) principles, (2) objectives, (3) components of creative culture, (4) methods and processes for developing creative culture, (5) success factors, and (6) conditions for effective implementation. The model demonstrated the highest levels of suitability, feasibility, and utility.

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