Vol. 9, No. 3 (2017), International Journal of Marketing Studies

• • Branding a Revolution: Revolutions as Brands and Their Implications for Modern Marketing
  • •  Rasha Mostafa   
    •  Omar Ramzy   
    •  Omar Eldahan   
    • p1
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• • Determining Drivers of Destination Attractiveness: The Case of Nature-Based Tourism of Bangladesh
  • •  Saiful Islam   
    •  MD. Kaium Hossain   
    •  Mahboob Noor   
    • p10
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• • A Comparison of the Online Shopping Behavior Patterns of Consumer Groups with Different Online Shopping Experiences
  • •  Shwu-Ing Wu   
    •  Hsin-Ti Tsai   
    • p24
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• • Why Do We Make Sport: The Importance of Psycho-Social Motivations in Adult Sports Participation
  • •  Jansanem Jular   
    •  Berna Tari Kasnakoglu   
    • p39
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• • Country of Origin, Price Consciousness, and Consumer Innovativeness at Food Service Outlets in Developing Markets: Empirical Evidence from Brands of Imported Beef in Vietnam
  • •  Thu Tran   
    •  Masahiro Moritaka   
    •  Susumu Fukuda   
    • p50
    •  PDF 
      
• • Relation between Consumer Innovativeness Behavior and Purchasing Adoption Process: A Study with Electronics Sold Online
  • •  Anderson Neckel   
    •  Ricardo Boeing   
    • p64
    •  PDF 
      
• • Word of Mouth Communication Influence of Online Hotel Room Reservation Confirmation: Case Study of Individual Travelers in Hong Kong
  • •  Grace Chan   
    •  Anna Hsiao   
    •  Irini Tang   
    • p76
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• • Value Discipline Dimensions on Organisational Performance and Competitive Advantage: A Study on Pharmaceutical Companies in Diabetes Care
  • •  Debasis Bharadwaj   
    •  Ayesha Farooq   
    •  Biranchi Jena   
    • p88
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• • Tourism Impacts on the Quality of Life in Hong Kong
  • •  Huijun Yang   
    •  Grace Chan   
    •  Wenjie Li   
    • p103
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• • Research on the Social E-commerce Marketing Model Based on SICAS Model in China
  • •  Xiao-Xu Yan   
    •  Zhong-Qi Hu   
    •  Jie Xu   
    •  Jing-Yan Liu   
    • p113
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• • Market Chain Analysis of HighValue Fruits in Bench Maji Zone, Southwest Ethiopia
  • •  Getahun Kassa   
    •  Eskinder Yigezu   
    •  Desalegn Alemayehu   
    • p124
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• • The Effect of Job Dissatisfaction and Workplace Bullying on Turnover Intention: Organization Climate and Group Cohesion as Moderators
  • •  Iheanacho Nwobia   
    •  Majeed Aljohani   
    • p136
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• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 9, No. 3
  • •  Maple Xiao   
    • p144
    •  PDF 
      

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