Vol. 9, No. 2 (2017), International Journal of Marketing Studies

• • Bridging the Gap: Development of the Entrepreneurial Philanthropy Alignment Model
  • •  Jos Rath   
    •  Theo Schuyt   
    • p1
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• • Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry
  • •  Jason Thomas   
    • p12
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• • Why Some People Just “Can’t Get No Satisfaction”: Secure versus Insecure Attachment Styles Affect One’s “Style of Being in the Social World”
  • •  Willem Verbeke   
    •  Frank Belschack   
    •  Richard Bagozzi   
    •  Rumen Pozharliev   
    •  Tsachi Ein-Dor   
    • p36
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• • Global Brand Identity as a Network of Localized Meanings
  • •  Elizabeth Gunawan   
    •  Paul van den Hoven   
    • p56
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• • How Much Should Managers Pay for Celebrity Endorsements?
  • •  Han-Kuang Tien   
    • p68
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• • Creative Marketing as a Strategic Introduction to Enhance the Competitive Advantages in Jordanian Service Organizations: A Case Study
  • •  Ali Al-zoubi   
    • p78
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• • The Impact of E-Service Quality and E-Loyalty on Online Shopping: Moderating Effect of E-Satisfaction and E-Trust
  • •  Rami Al-dweeri   
    •  Zaid Obeidat   
    •  Mohammad Al-dwiry   
    •  Muhammad Alshurideh   
    •  Alaa Alhorani   
    • p92
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• • Online Marketing for Media: The Case of Greek News Websites
  • •  Nikos Antonopoulos   
    •  Andreas Veglis   
    •  Argyris Emmanouloudis   
    • p104
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• • Investigating the Impact of Communication Satisfaction on Organizational Commitment: A Practical Approach to Increase Employees’ Loyalty
  • •  Ghalia Ammari   
    •  Barween Al Kurdi   
    •  Muhammad Alshurideh   
    •  Bader Obeidat   
    •  Al-Hareth Abu Hussien   
    •  Ala’aldin Alrowwad   
    • p113
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• • The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey
  • •  Murat Akin   
    • p134
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• • Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors
  • •  Abraham Yeboah   
    •  Vida Owusu-Prempeh   
    • p146
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• • What Drives Consumers to Accept M-ads on Their Hand-Held Devices? A Literature Review, Insights and Propositions for Emerging Markets
  • •  Vilasini De Silva   
    •  Jun Yan   
    • p160
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• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 9, No. 2
  • •  Maple Xiao   
    • p175
    •  PDF 
      

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