Vol. 7, No. 6 (2015), International Journal of Marketing Studies

• • Competition, Cooperation, and Pricing: How Mobile Operators Respond to the Challenge of Over-The-Top
  • •  Xiaobing Xu   
    •  Rong Chen   
    • p1
    •  PDF 
      
• • On-line Commerce and Town Centre Retailers’ Experience
  • •  Federica Caboni   
    •  Roberto Bruni   
    • p14
    •  PDF 
      
• • Determining the Effects of Perceived Utilitarian and Hedonic Value on Online Shopping Intentions
  • •  Mutlu AVCILAR   
    •  Tufan OZSOY   
    • p27
    •  PDF 
      
• • The Influence of 4G Mobile Value Added Services on Usage Intention: The Mediating Effect of Perceived Value of Smartphone and Phablet
  • •  Hsinkuang Chi   
    •  Yanting Lai   
    • p50
    •  PDF 
      
• • An In-Depth Thematic Analysis of Customer Driven Factors Influencing the Purchase Decisions of Guests in Four and Five Star Hotels in Kenya
  • •  Antoneta Njeri   
    •  Edwin Odhuno   
    •  Oscar Kambona   
    • p61
    •  PDF 
      
• • Utilitarian and Hedonic Values Affect Brand Switching: Consumer Satisfaction as Moderator
  • •  Kokku Randheer   
    • p72
    •  PDF 
      
• • A Study of Tourism Motivation, Perceived Value and Destination Loyalty for Macao Cultural and Heritage Tourists
  • •  Xin Wang   
    •  Chia Leou   
    • p83
    •  PDF 
      
• • Factors Influence on Packaging Design in an Impulse Consumer Purchasing Behavior: A Case Study of Doritos Pack
  • •  Alaeddin Ahmad   
    •  Qais Ahmad   
    • p92
    •  PDF 
      
• • Proposing a Conceptual Model of Corporate Reputation Associated with Relationship Marketing and Customer Loyalty
  • •  Faisal Albassami   
    •  Saleh Alqahtani   
    •  Mahmoud Saleh   
    • p102
    •  PDF 
      
• • Impacts of Perceived Risk and Attitude on Internet-Purchase Intention
  • •  Osama Abdelkader   
    • p107
    •  PDF 
      
• • Employee’s (Happy) Branding Corporate’s ‘Social’ Reputation: Can You Put a Price on That?
  • •  Mohammed Nadeem   
    • p116
    •  PDF 
      
• • Salespeople Motivation and Job Satisfaction: Evaluation of Female Salespeople in Saudi Arabia
  • •  Fahad Alolayan   
    •  Hanan Saidi   
    • p130
    •  PDF 
      
• • The Influence of Price Structures on Experience Quality and Behavior Intention in Hospitality Industry
  • •  Kuok Chong   
    • p137
    •  PDF 
      
• • Service Quality at the Seaport System of Saigon Newport Corporation
  • •  Nguyen Viet   
    • p145
    •  PDF 
      
• • Impact of Changing Consumer Lifestyles on Intention to Purchase towards Green and Halal Foods of the Chicken Meat Industry in Malaysia
  • •  Foo Toong   
    •  Aye Khin   
    •  Ali Khatibi   
    • p155
    •  PDF 
      
• • Critical Barriers to BIM Implementation in the AEC Industry
  • •  Shijing Liu   
    •  Benzheng Xie   
    •  Linda Tivendal   
    •  Chunlu Liu   
    • p162
    •  PDF 
      
• • Factors Analysis of the Electronics Industry Trade Imbalance between the US and China
  • •  Jihong Jin   
    •  Michael Steffens   
    • p172
    •  PDF 
      
• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 7, No. 6
  • •  Maple Xiao   
    • p179
    •  PDF 
      

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