Abstract

This study examines relationships among shopping behaviors and other time-use activities using American Time Use Survey data (2006–2023). Through factor analyses, structural equation modeling, and multiple regressions, the research investigates how grocery shopping and non-grocery shopping relate to other daily activities. The analyses reveal a robust factor that links both shopping behaviors with personal organization and planning activities, even across diverse economic conditions, including recession and pandemic periods. These relationships are considered within the framework of Self-Determination Theory to understand broader motivational aspects of consumer time allocation. The research demonstrates that shopping behaviors serve broader psychological functions beyond simple acquisition, representing expressions of autonomy, competence, and life planning processes. The findings provide insights for understanding consumer behavior and developing retail strategies within broader life management contexts.

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