Abstract

The aim of this paper is to investigate the role of trust in leaders as a mediator between servant leadership styleand organizational commitment in the context of market research firms in Malaysia. A total of 177 respondentsparticipated in this survey. A correlation analysis was conducted and the result shows that all variables aresignificantly correlated at p < 0.01. In addition, results from the regression analyses indicate that trust in leadersserves as a partial mediator between servant leadership and organizational commitment. Servant leadership andtrust in leaders are crucial to maintain higher organizational commitment among employees. Thus, leaders inorganization should adopt servant leadership style to gain employees’ trust and subsequently employees aremore willing to participate and support in organizational activities.

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