Abstract

The past decades have witnessed the beginning of a major directional change of consumer behaviour, from
physical stores purchasing behaviour to online purchasing behaviour in the retailing industry, especially the
youngsters in Malaysia. Therefore, the aim of this research is to evaluate and validate the impacts of perceived
technology and perceived risk on the online trust and how online trust is related to online purchase intention.
This study also investigates the impact of online trust in mediating the relationship between perceived
technology and online purchase intention. A total of 250 sets of questionnaire were distributed to the full time
undergraduate information technology students in a private university that is located in Kuala Lumpur. The
findings revealed that perceived technology and perceived risk are positively related to the online trust; online
trust is positively related to online purchase intention and perceived technology is positively related to the online
purchase intention. In addition, the finding also concluded that perceived technology is positively related to
online purchase intention, mediated by online trust.

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