Abstract

Due to the convenience of creating instructional media using AI and Google Sites, this research aimed to (1) develop and evaluate the quality of an AI-integrated infographic E-book on Google Sites designed to enhance students’ learning of Facebook Ads, (2) examine the learning achievement of the sample group after using the developed E-book, and (3) assess the satisfaction of the sample group toward the E-book. The sample consisted of 80 undergraduate students majoring in Educational Communications and Technology, Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi, enrolled in the ETM 314 Professional Experience Enhancement course during the first semester of the 2025 academic year. The participants were selected using accidental sampling and voluntarily responded to the questionnaires. The research instruments included of 1) the AI-integrated infographic E-book on Google Sites, 2) a quality evaluation form covering content and media presentation, 3) a learning achievement test, and 4) a satisfaction questionnaire. The result of the developed an AI-integrated infographic E-book on Google Sites consisting of five chapters. The results revealed that the E-book demonstrated at a very good quality in terms of content and media presentation. (x̄= 4.67, S.D. = 0.08), (x̄  = 4.57, S.D. = 0.21). The comparison of learning achievement scores showed that the post-test scores were significantly higher than the pre-test scores at the .05 level. Additionally, the overall satisfaction of the sample group was at the highest level. (x̄ = 4.65, S.D. = 0.45) In conclusion, the AI-integrated infographic E-book on Google Sites effectively enhanced students’ learning of Facebook advertising and is suitable for use as instructional media in relevant courses.

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