Abstract

This study aims to develop and validate effective health educational management strategies to enhance sustainable sports participation among college students. Specifically, it seeks to (i) assess the current and desirable conditions of students’ sports participation and identify supporting or limiting factors, (ii) formulate targeted strategies through structured analysis, and (iii) evaluate the adaptability and feasibility of these strategies. A mixed-method research design was employed, combining quantitative and qualitative approaches. A total of 384 college students were selected through stratified sampling, while 16 teachers, 12 focus group experts, and 5 evaluation experts were selected via purposive sampling. Research instruments included structured questionnaires, in-depth interviews, SWOT and TOWS matrix tools, and a five-level scoring scale. Data were analyzed using descriptive statistics, the Modified Priority Needs Index, and thematic content analysis. Results revealed significant gaps across all eight dimensions of sustainable sports participation, particularly in motivation and institutional support. The developed strategies addressed education system reform, campus environment optimization, and stakeholder collaboration. Evaluation results confirmed high levels of both adaptability and feasibility, indicating strong potential for implementation and long-term impact.

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