Abstract

The research identifies the knowledge management strategies and how they impact on organizational
performance in the hospitality industry in Zimbabwe. This research makes use of the Processes, Intellectual
capital, Culture and Strategy (PICS) model which shows a substantial positive relationship between processes,
intellectual capital, culture and strategy and knowledge management. The research was based on case studies of
3 hotels in Zimbabwe. Structured interviews were used to elicit information from managerial employees and
questionnaires were administered to non-managerial employees. Stratified random sampling was used to select a
total 50 participants mainly 15 managerial and 35 non-managerial staff in the research from all the hotels. The
findings from this research revealed that the organisations have in place knowledge management strategies and
these lead to development of new ideas, new products and also new ways of doing things that will eventually
lead to improve the organizational performance. The main conclusions drawn from this study is that
organizations have to learn to exploit their knowledge resource and put them to work to improve their
performance. This research recommends that effective knowledge management requires that organizations
incorporate knowledge management strategies into their overall business strategies.

This work is licensed under a Creative Commons Attribution 4.0 License.