Abstract

Content-Based Instruction (CBI) is considered effective not only in mastering language skills, but also in acquiring the content knowledge of business subjects. WeChat, a popular communicative and interactive platform, is acknowledged as a new instrument to improve verbal teaching proficiency and obtain relevant information. The integration of three major CBI models and WeChat Mobile Learning can form three applicable phases of Business English teaching, which is an innovative but challenging teaching approach for business English teaching.

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