Abstract

Different from traditional discourse analysis, multimodal discourse analysis (MDA) investigates multiple semiotic modes such as language, images, and sounds. It emphasizes the coordination between dynamic and static semiotic resources in discourse. This study conducts a quantitative bibliometric analysis to explore the research trends, hotspots, and intellectual structure of MDA, aiming to provide a comprehensive overview of its development and evolution. Using VOSviewer 1.6.20 software, this study assessed existing publications, particularly those conducted between 2015 and 2024, presenting the status quo and development trend of the research field through an objective, systematic, and comprehensive review of relevant publications available from Scopus. A total of 1562 articles on MDA were identified, with contributions from 2081 institutions across 81 countries and regions. The research findings are as follows: (1) in the past 10 years, international MDA research has presented a significant growth trend, with flourishing research output, interest and diversification of presented subjects; (2) emerging research trends in MDA highlight a growing focus on digital discourse, crisis communication, and global sociopolitical contexts.; (3) critical and ideological analyses are gaining prominence, alongside increasing interest in multimodal literacy within educational and ESP settings etc.; (4) the field is also expanding into interdisciplinary and applied domains, emphasizing real-world applications across media, education, and public policy. This study provides valuable insights into the development of MDA and serves as a reference for future research in the field.

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