Abstract

This research was aimed 1) to survey the needs, 2) to develop electronic book with QR code technology and interactive exhibition entitled “Media Literacy” for undergraduate students, 3) to examine the quality, 4) to examine the learning achievement and 5) to examine the satisfaction. The tools in this study consisted of needs survey form, electronic book with QR code technology and interactive exhibition entitled “Media Literacy” for undergraduate students, quality evaluation forms for contents and media presentation, learning achievement test, and satisfaction questionnaire. The sampling group in this study consisted of 40 third-year undergraduate students who enrolled in the ETM 314 Professional Experiences in Educational Technology and Mass Communication, Department of Educational Communications and Technology, Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi in the first semester of the academic year 2019. They were chosen using purposive sampling method. There were 9 experts in contents, media presentation as well as measurement and evaluation. The statistical methods were percentage, mean score, standard deviation and t-test. The research findings showed that the sampling group expressed the highest level of needs ( = 4.68, S.D.= 0.47). The quality evaluation results showed that the quality of the contents was at a very good level ( = 4.73, S.D. = 0.42) and the quality of the media presentation was at a good level ( = 4.42, S.D. = 0.40). The learning achievement test results showed that their average post-test score was higher than their average pre-test score with statistical significance at the .05 level (t-test = 7.23). The sampling group expressed the highest level of satisfaction towards the media ( = 4.68, S.D. = 0.49). Therefore, the developed media could be distributed for further use.

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