Relationship between Strategic Orientation and Organizational Performance in Born Global: A Critical Review

  •  Bing LIU    
  •  Zhengping FU    


Existing empirical evidence on relationship between strategic orientation and organizational performance is
mixed; moderators and mediators are therefore introduced. Since the relationship may differ from one
organization to another in various background, this article offers a critical literature review in the context of born
global and explores relevant empirical literatures from direct effect on strategic orientation and organizational
performance to moderating effect and mediating effect. Besides, dimensions and measurement of constructs are
discussed and further research directions are provided finally.

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