Effects of Clusters on China’s E-Commerce: Evidence from the Junpu Taobao Village

Guo Guihang, Liang Qian, Luo Guangfan

Abstract


This study examines competitive advantages and economic effects brought by clustered-based e-commerce inChina through analyzing a case of Junpu Taobao Village, a small village where a critical mass of online vendorsis concentrated. Backed by the Diamond Model and other cluster theories proposed by Michael E. Porter, thispaper finds positive, large, and statistically significant clustering effects in this Taobao Village. These effectsgenerated by online vendor agglomeration shed lights on the sustainable development of E-commerce in China.

Full Text: PDF DOI: 10.5539/ijbm.v9n6p180

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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