A Proposal for Burger King to Take Further Steps in Mainland China

Jianhan Zhao

Abstract


Through an investigation involving people’s attitude towards Burger King in mainland China, Qualitative analysis was made and some problems emerged such as the promotion deficiency. We rendered possible explanations and feasible suggestions in this paper.

DOI: 10.5539/ijbm.v4n7p31

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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