Abstract

The fact that models of entrepreneurship have generally been developed on a global scale has made the matter of
explaining and assessing indigenous level experience rather difficult from the perspective of reliability and
validity. It is therefore very important from an academic perspective to reveal such local scale entrepreneurial
behaviours. Research was conducted in three stages. Personal backgrounds formed by factors such as role
models, traits and experience, and contextual terms were addressed. Then clues regarding cognitive structures
and processes were researched by focusing on how entrepreneurs recognize opportunities. Finally, factors
having an influence in the formation of entrepreneurial intentions were addressed. The sampling structure of this
study was entrepreneurs in the town of Biga, which is one of the main economic fields of the Canakkale region
in Turkey. Findings on the research topic were obtained by evaluating entrepreneurial activities in different time
periods by indigenous entrepreneurs and by conducting detailed interviews with these entrepreneurs. Using this
research method made possible a more effective understanding the decision-making paradigm of the
entrepreneurs. The 26 entrepreneurs analysed in the study were divided into three basic types according to the
dominant factors determined following analysis of the reasons that led them to start an entrepreneurial career.

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