Beyond Corporate Social Responsibility: Public Value and the Business of Politics

Josie Fisher, Bligh Grant

Abstract


Recent accounts of the changing role of business have identified a shift from corporate social responsibility to
specifically political roles. This paper examines the relevance of Mark Moore’s theory of Public Value (1995) as
a decision-making framework for these new roles. After providing an account of the original theory, we explore
how it can be deployed as a prescriptive tool based upon Moore’s (1995) account of public goods, virtue ethics
and an account of civic virtue we derive from the theory. The discussion invites critical reflection upon the
changing roles of business, specifically the distinction between public and private organisations.


Full Text: PDF DOI: 10.5539/ijbm.v7n7p2

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.