Strategizing Corporate Social Responsibility-Evidence from Guangdong Wen’s Foodstuffs Group Co.

Wei Zuo, Ruihua Lu, Xiaoming Ou

Abstract


Along with the advancement of economic globalization and industrial revolution, scholars and managers have realized the importance of corporate social responsibility (CSR). However, there is still an absence of a knowledge bridge between theories and practices, namely how to apply CSR theories to strategic management practices. This paper adopts a qualitative study method and takes Wen’s Foodstuff Group Co., a leading agricultural company, as an example to develop relevant researches. Results show that: the founders’ ideas and values serve as the base for its sustainable development strategies. The corporation enhances its social responsibility idea by corporate culture and applies the strategic responsibility thought to daily management. The essence of Wen’s strategic CSR is to attach importance to food safety, environment protection, and loyal cooperation with employees and farmers in strategic choice. At the same time, the corporation copies the successful strategic mode in other regions. Its successful strategies depend on paying more attention on food safety and environmental protection, treating competitors, community, media, governments friendly.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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