Evaluation on the Market Strategies of Chinese Medical Service

Hongqiao Yu

Abstract


The purpose of this report is to discuss the medical service of China and improve it through evaluating the marketing strategies and finding resolving methods for the marketing issues and problems which caused by the external and market forces in medical service of China.

In this report, firstly, the introduction of background of Chinese medical service is given. Secondly, some marketing knowledge and theories are reviewed. Thirdly, some problems and issues of Chinese medical service are identified. Then, the external and market forces are assessed based on relative theories. Next, marketing strategy is evaluated to improve the efficiency of Chinese medical service. Finally, conclusion and recommendations are given based on analysis.


Full Text: PDF DOI: 10.5539/ibr.v3n4p229

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.