Relationship among Identity, Image and Construed External Image: A Missing Link on Acquisitions

Patrícia Jardim da Palma, Miguel Pereira Lopes, André Escórcio Soares


We tested the effect of the relationship among the identity, image and construed external image of both the acquiring and the acquired companies on intergroup relations, during the post-acquisition phase. The case study of a post-acquisition insurance company showed that the identity was not consistent with the construed external image either for the acquiring or the acquired companies. Consistency between identity and image was found only for the acquiring firm. Our study evidenced that the identity, image and construed external image altogether contribute to a better understanding of intergroup relations than do any of these variables per se. Changes in this relationship should thus be taken into account to improve the organizational performance.

Full Text:



Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.