E-commerce Development in Bangladesh


  •  Md Thohidul Karim    
  •  Xu Qi    

Abstract

The whole world is experiencing the major transformation in retail business, and Bangladesh does not differ from the global trend. The e-commerce in Bangladesh is still a young and emerging industry; it is growing fast. In this paper, we have presented the characteristics of Bangladesh e-commerce, its past and present development based on secondary data from different sources. Also, a questionnaire-based survey conducted to know the perception of online consumers and their previous shopping experience. The study highlighted the challenges and areas for perfection in the e-commerce market in Bangladesh. The article comprises a suggestion for improvements in marketing activities for the Bangladesh online stores.


This work is licensed under a Creative Commons Attribution 4.0 License.
  • Issn(Print): 1913-9004
  • Issn(Onlne): 1913-9012
  • Started: 2008
  • Frequency: monthly

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Google-based Impact Factor (2019): 14.58

h-index (February 2019): 54

i10-index (February 2019): 453

h5-index (February 2019): 26

h5-median(February 2019): 35

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