Kahenman and Tversky’s Research on Heuristics and Its Application to Junior Athletic Development and the College Recruiting Process

Brendan M. Ryan

Abstract


This paper will apply the work of Amos Tversky and Daniel Kahneman in Prospect theory to the college recruiting process. Prospect theory challenges one of the fundamental ideas of Economics; humans are rational creatures and make rational decisions. The theory demonstrates that in fact, often humans do not make rational decisions and are instead subject to “heuristics”. Heuristics are mental shortcuts individual use to solve problems. The paper will both explain heuristics, as well as demonstrate how coaches, administrators, and junior athletes should be aware of the role of heuristics in both long-termdevelopments, as well as the college recruitment process.


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DOI: https://doi.org/10.5539/hes.v7n2p23

Copyright (c) 2017 Brendan M. Ryan

License URL: http://creativecommons.org/licenses/by/4.0

Higher Education Studies  ISSN 1925-4741 (Print)   ISSN 1925-475X (Online)

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