Moving from Marketization to Marketing of Higher Education: The Co-Creation of Value in Higher Education

Kimberly M. Judson, Steven A. Taylor


“The most important issue confronting educators and educational theorists is the choice of ends for the educational process. Without clear and rational educational goals, it becomes impossible to decide which educational programs achieve objectives of general import and which teach incidental facts and attitudes of dubious worth.” (Kohlberg & Mayer, 1972, p. 449)

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Higher Education Studies  ISSN 1925-4741 (Print)   ISSN 1925-475X (Online)


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