Abstract

Conceptual metaphors since the reform and opening up in China in political discourses in Zhejiang provincial
government work reports are taken as the research corpus for studying their usages diachronically in order to
find out the development trends of various kinds of political metaphors in different historical periods and to
explore the way of the local government changing the constructions and forms of the conceptual metaphors
according to the social development in Zhejiang. Based on these analyses, the governance strategies and the
social implications conceived in the metaphor phenomenon including social psychologies, values, morals, laws,
economies, beliefs and citizens’ living styles are discussed.

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