On Assortment and Implementation of Modern Mass Customization of Apparel

Nan Zhang


In this paper, the author mainly discusses assortment and implementation methods of mass customization nowadays. Through investigation of market requirements of mass customization, the author proposes the major assortment of mass customization of apparel: personal customization aimed at high-level customers, group customization aimed at group customers, marketplace customization aimed at tradesman ordering, original brand customization aimed at foreign trade ordering, and alteration customization on standard ready-to-wear clothes. And also features and implementation methods of these kinds of customization, including fast design method, production management method, customer relationship management method and resource reuse method of mass customization and mass production.

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DOI: https://doi.org/10.5539/ass.v5n2p72

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