The Satisfaction of Tourists and Policy Guidelines for Tourism Development in Khon Kaen, Thailand

  •  Komain Kantawateera    
  •  Aree Naipinit    
  •  Thongphon Promsaka Na Sakolnakorn    
  •  Patarapong Kroeksakul    


The objectives of this research were to study the policy guidelines for tourism development in the city of Khon Kaen and the satisfaction of tourists who travel there. We have utilized both quantitative and qualitative methods for our study. Quantitatively, we provided 400 questionnaires to travelers and analyzed the subsequent data through mean and standard deviations. Qualitatively, we conducted focus groups and analyzed the data via descriptive analysis. The results of this study indicate that Khon Kaen lacks public transportation and thereby experiences numerous traffic jams. The results also show that the Khon Kaen museum is old and largely undeveloped and tourism-related activities are effectively nonexistent in the city. Local government is the main factor in the development of tourism in Khon Kaen, and it can work to renovate the museum with cooperation from the central government, set up Khon Kaen as a center for MICE (meetings, incentives, conventions, and exhibitions) business, and renovate the landscape, the city park, and the environment of the city. In addition, casinos and legal gaming need to be developed. However, it is very difficult to discuss this possibility because many people debate the need for such measures, and more time is required to resolve this issue.

This work is licensed under a Creative Commons Attribution 4.0 License.