Evaluating Factors Influencing Consumer Satisfaction towards Online Shopping in China

Xiaoying Guo, Kwek Choon Ling, Min Liu

Abstract


With the development of Internet, online shopping is developing rapidly in China as a new way for shopping. Therefore, it is important for this research paper to identify the determinants of consumer satisfaction towards online shopping in China. A total of 350 online shoppers in China had participated in this research. The findings revealed that website design, security, information quality, payment method, e-service quality, product quality, product variety and delivery service are positively related to consumer satisfaction towards online shopping in China.

Full Text: PDF DOI: 10.5539/ass.v8n13p40

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Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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