Abstract

An important proportion of the audiences of the ideological and political WeChat public are young people, and the “youth subculture” which has a great influence on the ideological and political WeChat public number prevailing among the audience youth. "Guangdong students' federation" WeChat public number and "Jinan University Youth League Committee" WeChat public number are selected to do comparative study transforming the use of youth subculture, its advantages and deficiencies can be explored, and the ideological and political public number transformation and utilization of youth subculture optimization recommendations can be drawed.

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