Evaluating the Trend of Using New Technologies to Attract Audience in Public Libraries in Iran

Fezzeh Ebrahimi, Mohammad Mohsen Rafiei, Mahshid Torbati


Background and Objective: This study examined the use of modern technology to absorb audience in public libraries under the Public Libraries Foundation.

Methodology: This is a survey- kind of descriptive study. The statistical population are authorities of public libraries with standard and central level. A questionnaire was used to collect the data. Reliability of the questionnaire was calculated using Cronbach's alpha of 0. 871. Software SPSS19 was used to analyze data analysis.

Findings: The results showed that the use of new technologies in public libraries is lower than the average level. The most use of these devices is shown in Tabriz Central Library at 58 percent. Also, there is no significant difference between respondents' opinions in terms of demographic variables, level and degree of education.

The possible results and applications: The results of this research are useful for decision making and effective use of new technologies to attract and expand audiences in public libraries.

Originality / value: This study is among the first research that examines new technologies in public libraries to attract audience. Earlier in marketing literature and web technologies, several studies have been conducted for public libraries, however, in this study the application of new technologies in libraries is used to increase to attract audience.

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DOI: https://doi.org/10.5539/mas.v11n6p9

Copyright (c) 2017 Fezzeh Ebrahimi, Mohammad Mohsen Rafiei, Mahshid Torbati

License URL: http://creativecommons.org/licenses/by/4.0

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