Managing a Sustainable Transportation System: Exploring a Community’s Attitude, Perception, and Behavior of the Morgantown Public Rapid Transit (PRT)

Vishakha Maskey, Michael Strager, Claudia Bernasconi


Automated transportation is an innovative and sustainable concept that works emission-free with fully-automated
and driverless vehicles on a network of specially-built, elevated guide ways. These systems are also called
Automated People Mover (APM) or Public Rapid Transit (PRT) and are considered to be a solution to many global
and environmental problems related to the use of the automobile. These transportation systems claim to be clean,
affordable and safe technology, and a smart urban planning solution to move away from America’s dependence on
foreign oil, the faltering auto industry, and the misuse of urban landscapes. One of the first APM systems has been
operating since the 1970’s at West Virginia University in Morgantown, West Virginia. In order to examine
community’s attitude, perception and individual characteristic that influence the use of the systems, a random
intercept survey was conducted. Findings from correlation analysis and an ordered probit model suggest
socio-demographic attributes associated with attitudes toward the system. The frequent users are characterized as
having a higher level of educational attainment, and are primarily students. Findings explore underlying factors
regarding commuting, crucial for transportation policies and practices for managing sustainable transportation
systems in comparable urban settings.

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Journal of Management and Sustainability   ISSN 1925-4725 (Print)   ISSN 1925-4733 (Online)   E-mail:


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