Corporate Social Responsibility Perspectives and Practices in Chinese Companies: A Brief Overview on Environment, Consumers and External Communication

Hai-yan HE, Teodoro Rafael Wendlandt Amezaga, Beatriz Ochoa Silva

Abstract


Economic globalization has brought the field of Corporate Social Responsibility (CSR) to the forefront of today's business community in China and around the world. The business community finds it necessary and in their benefit to implement practices learned from CSR studies for socio-economic growth and long-term sustainability. Based on successful studies created in Latin America, this paper proposes an empirical study that will address how CSR is perceived in Chinese companies and will briefly evaluate some practices about environment, consumers, and external communication. Our results are found to have significant association of CSR concept with legal implication. Providing safe and reliable products with services were found to have most relevant attribute towards CSR. Environmental and consumer practices have shown more implemented and useful than those related to communication.


Full Text: PDF DOI: 10.5539/jms.v2n1p57

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Journal of Management and Sustainability   ISSN 1925-4725 (Print)   ISSN 1925-4733 (Online)

 

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