An Air-flight Ticket Agency with Sustainable Leadership

Tuan Trong Luu


The sustainability framework is discussed with the analysis of Company A – one of the biggest ticket agencies in South Vietnam, which has been in this market for more than fifteen years with the leadership position. Company A has fit 16 out of 19 elements of sustainable leadership of Avery (2005) grouped into six core sets of practices: adopting a long-term perspective, staff development, organizational culture, innovation, social responsibility and ethical behavior. That could explain partly why Company A has been the leader in the market for many years.

Full Text:



Journal of Management and Sustainability   ISSN 1925-4725 (Print)   ISSN 1925-4733 (Online)


Copyright © Canadian Center of Science and Education


To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.