An Air-flight Ticket Agency with Sustainable Leadership

Tuan Trong Luu

Abstract


The sustainability framework is discussed with the analysis of Company A – one of the biggest ticket agencies in South Vietnam, which has been in this market for more than fifteen years with the leadership position. Company A has fit 16 out of 19 elements of sustainable leadership of Avery (2005) grouped into six core sets of practices: adopting a long-term perspective, staff development, organizational culture, innovation, social responsibility and ethical behavior. That could explain partly why Company A has been the leader in the market for many years.


Full Text: PDF DOI: 10.5539/jms.v2n1p210

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Journal of Management and Sustainability   ISSN 1925-4725 (Print)   ISSN 1925-4733 (Online)

 

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