Vol 5, No 5 (2013)

International Journal of Marketing Studies, October 2013

Table of Contents


Relationship between Word-of-Mouth Network and Behavioral Tendency—Preliminary Research for Local Downtown Activation PDF
Gao wa, Yoichi seki, Takayuki takarada p1
More Promoters and Less Detractors: Using Generalized Ordinal Logistic Regression to Identify Drivers of Customer Loyalty PDF
En-Chung Chang, Xiaomeng Fan p12
Long-term Orientation, Perceived Consumer Effectiveness, and Environmentally Conscious Consumer Behavior: The Case of Turkey PDF
Misra C. Gul p24
Investigating Market Orientation—Business Performance Relationships in the Yogyakarta (Indonesia) Batik Family Firms PDF
Arif Hartono p31
Influence of Product Types on Consumer’s Attitude towards Online Shopping: An Empirical Study in the Indian Context PDF
Hemamalini K. p41
Personality Traits of Service Providers and Customers' Perceptions of Service Quality: The Case of Air Cargo Services in the United Arab Emirates PDF
Farouk Saleh, Farzaneh Yarahmadi p53
Factors Which Affecting Customer Satisfaction in the Garment Industry of Bangladesh PDF
Md. Alauddin, Saiful Islam Tanvir, Farjana Mita p64
Cultural Influence on Perceptions of Advertising Creativity: A Cross-Cultural Comparison of U.S. and Korean Advertising Students PDF
Daechun An p75
Factors Affecting University Student's Attitudes toward E-Commerce: Case of Mu'tah University PDF
Mamdouh AL Ziadat, Malek AL-Majali, Ayed Al Muala, Khaldoon Khawaldeh p88
Consumer Acceptance of Mobile Marketing: An Empirical Study on the Saudi Female PDF
Soad Al-Meshal, Mohammad Almotairi p94

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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