Vol 5, No 3 (2013)

International Journal of Marketing Studies, June 2013

Table of Contents


The Effects of Consumption and Work Satisfaction on the Life of Professionals: The Case of University Professors PDF
Gerald M. Hampton, Robin T. Peterson, Marco Wolf p1
Marketing Management Trends in Tourism and Hospitality Industry: Facing the 21st Century Environment PDF
Nuno Gustavo p13
Energy-Efficient Lighting: Consumers’ Perceptions and Behaviors PDF
Nam-Kyu Park, Eunsil Lee p26
Ascertaining the Dynamic Competition in Channel Relationship Management PDF
Han-Kuang Tien, LiChung Jen p36
Determinants of Consumer Intention to Pirate Digital Products PDF
Budi Setiawan, Fandy Tjiptono p48
The Impact of Functional Competencies on Firm Performance of Pharmaceutical Industry in Jordan PDF
Emad Yusuf Masoud p56
Emerging Profiles of Female Marketing Managers in the Islamic Republic of Iran: Winning and Losing Competitive Laps in a Relay Race against Male Counterparts PDF
Farrokh Safavi p73
Understanding Corporate Rebranding: An Evolution Theory Perspective PDF
Alexander Tevi, Olutayo Otubanjo p87
English in Korean Advertising: An Exploratory Study PDF
John P. Holmquist, Brian Andrew Cudmore p94
Market Orientation and Corporate Performance of Insurance Firms in Nigeria PDF
Benson Ogbonna, Ogwo E. Ogwo p104
A Critical Analysis on Advertising Banks Products and Services in Ghana PDF
Shani Bashiru, Alhassan Bunyaminu p117
An Empirical Investigation among Iranian Consumers with Variety Consumption Habits in Cosmetic Sector PDF
Alireza Miremadi, Shirin Ranjbar Toutoue, Rosa Mozaffari Oghani p133
A Review of Impulse Buying Behavior PDF
G. Muruganantham, Ravi Shankar Bhakat p149
Challenges and Opportunities of Indian Rural Market PDF
Pardeep Kumar p161

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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