International Journal of Marketing Studies
International Journal of Marketing Studies, April 2013
Table of Contents
Articles
| The Use of Dead Celebrity Images in Advertising and Marketing— Review, Ethical Recommendations and Cautions for Practitioners | |
| Denver D’Rozario, Frank Bryant | p1 |
| What Affects Mobile Application Use? The Roles of Consumption Values | |
| Hsiu-Yu Wang, Chechen Liao, Ling-Hui Yang | p11 |
| Consumer Intention to Buy Original Brands versus Counterfeits | |
| Ervina Triandewi, Fandy Tjiptono | p23 |
| A Matter of Shoes: The Analysis of Desired Attributes of Shoes and Its Retail Shops from Bangkok Consumers’ Perspectives | |
| Thongchai Laiwechpittaya, Nuntana Udomkit | p33 |
| The Postmodern Consumer: An Identity Constructor? | |
| Manel Hamouda, Abderrazak Gharbi | p41 |
| Caffeine Catastrophe: Energy Drinks, Products Liability and Market Strategy | |
| Evan Peterson | p50 |
| Tracking Jordan Destination Image Using the Same Sample | |
| Areej Shabib Aloudat, Akram Rawashdeh | p59 |
| Consumer Preference for Broiler Meat in Ghana: A Conjoint Analysis Approach | |
| George Kwadzo, Fidelis Dadzie, Yaw Osei-Asare, John K. M. Kuwornu | p66 |
| Training as a Factor Influencing Adoption of Innovations along Mango Value Chains in Meru County, Kenya | |
| Isaiah Gitonga Imaita | p74 |
| Service Quality in the Banking Sector in Ghana | |
| Abednego Feehi Okoe, Judith Serwa Adjei, Aihie Osarenkhoe | p81 |
| The Effectiveness of Internet Advertising through Memorization and Click on a Banner | |
| Ziadi Nihel | p93 |
| The Relationship between Private Domain and Commercial Domain of Hospitality in Airlines: Employing Partial Least Square Technique | |
| Ehsaneh Nameghi | p102 |
| The Relationship between Brand Trust, Brand Affect, Attitudinal Loyalty and Behavioral Loyalty: A Field Study towards Sports Shoe Consumers in Turkey | |
| Fatih Gecti, Hayrettin Zengin | p111 |
| The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony | |
| Alexander Tevi | p120 |
| A Discourse Approach to Brand Leadership Management | |
| Olutayo Otubanjo | p131 |
| Attitudes toward Product Placement: A Cross-Cultural Analysis in Tunisia, France, Italy, and Poland | |
| Slim Khalbous, Donata Vianelli, Tomasz Domanski, Christian Dianoux, Meriem Maazoul | p138 |
| The Role of Perceived Justice in Building Brand Trust | |
| Faruk Anil Konuk | p154 |
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International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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