Vol 5, No 1 (2013)

International Journal of Marketing Studies, February 2013

Table of Contents


Consumers’ Intention to Stay with a Brand: An Examination of Potential Precursors for Brand Switching PDF
Laura K. Kokkiadi, Robert Blomme p1
A Three-Component Definition of Strategic Marketing PDF
Jeremiah Iyamabo, Olutayo Otubanjo p16
Analysis of Cement Market in Northern Nigeria PDF
Abdul Ganiyu Femi Sumaila p34
Dealer’s Legitimate Power and Relationship Quality in Gaunxi Distribution Channel: A Social Rule System Theory Perspective PDF
Richard Chinomona p42
The Extended Corporate Identity Mix PDF
Olutayo Otubanjo p59
How Promotional Activities and Evaluative Factors Affect Destination Loyalty: Evidence from International Tourists of Vietnam PDF
Wen-Hsiang Lai, Nguyen Quang VInh p70
M-Consumer Segmentation: M-Communication, M-Distribution, and M-Accessibility PDF
Ju-Young M. Kang, Kim K.P. Johnson p86
The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns: An Emerging Concept PDF
Patrick van Esch, Linda Jean van Esch, James C.P. Cowley p96
Customer Relationship Management: A Key to Organisational Survival and Customer Loyalty in Ghana’s Banking Industry PDF
Peter Anabila, Dadson Awunyo-Vitor p107
Cultural Omnivores’ Consumption: Strategic and Inclusively Exclusive PDF
Yoo Jin Kwon, Kyoung-Nan Kwon p118
Political Marketing: An Effective Strategy for Quality Leadership and Sustainable Democracy in Nigeria PDF
Olafemi Ayopo Olotu, Victor Olukayode Ogunro p128
Empirical Determinants of the Choice of Intermediaries by Selected Multinationals Operating in Nigeria’s Food/Drinks Market PDF
Patrick K.A Ladipo, Waid Biodun Alarape, Kennedy Ogbonna Nwagwu p134
Understanding the Consumption of Television Programming: Development and Validation of a Structural Model for Quality, Satisfaction and Audience Behaviour PDF
Carmen Berné Manero, Esperanza García Uceda, Víctor Orive Serrano p142
Affective and Cognitive: Consumers Attitude toward Practicing Green (Reducing, Recycling & Reusing) PDF
Ehsaneh N. M. Nameghi, M. A. Shadi p157

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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