International Journal of Marketing Studies
Table of Contents
Articles
| Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China | |
| Ling Jiang, Veronique Cova | p1 |
| The Relationships among Tourist Novelty, Familiarity, Satisfaction, and Destination Loyalty: Beyond the Novelty-familiarity Continuum | |
| Masaki Toyama, Yuichi Yamada | p10 |
| The Use of Indicators for Unobservable Product Qualities: Inferences Based on Consumer Sorting | |
| Matthew G. Nagler, Fredi Kronenberg, Edward J. Kennelly, Bei Jiang, Chunhui Ma | p19 |
| Marketing Manufacturer and Retailer House Brands: A Study of Shelf Space in Two Product Categories | |
| Ranga Chimhundu | p35 |
| How Do Smaller Firms Select Foreign Markets? | |
| Fabio Musso, Barbara Francioni | p44 |
| Factors Affecting Palm Oil Price Based on Extremes Value Approach | |
| Kantaporn Chuangchid, Aree Wiboonpongse, Songsak Sriboonchitta, Chukiat Chaiboonsri | p54 |
| Conceptual Insight into Generic Corporate Identity in the Banking Industry and a Semiotic Evidence of Its Presence in Professional Services Firms (PSFS) | |
| Olutayo Otubanjo | p66 |
| Evaluation of the Consumers’ Trust Effect on Viral Marketing Acceptance Based on the Technology Acceptance Model | |
| Seyed Fathollah Amiri Aghdaie, Ali Sanayei, Mehdi Etebari | p79 |
| The Moderating Effect of Subjective Norm on Cloud Computing Users’ Perceived Risk and Usage Intention | |
| Hsinkuang Chi, Hueryren Yeh, Wei-chien Hung | p95 |
| The Influence of Situational Variables on Brand Personality Choice | |
| Scott Wysong, Sri Beldona, James Munch, Susan Kleiser | p103 |
| Managerial Ability, Players’ Cultural Diversity, and Sporting and Economic Performance in English Soccer | |
| Carlo Amenta, Claudio Ballor, Paolo Di Betta | p116 |
| Motives, Expectations, Perceptions and Satisfaction of International Students Pursuing Private Higher Education in Singapore | |
| Sein Min, Chey Chor Khoon, Boon Leing Tan | p122 |
| Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences | |
| Mohammed Mossa Almossawi | p139 |
| Resource-based Theory and Service-dominant Logic: A New Combined Approach to Revisit the Strategies of Cultural Firms in the Global Era | |
| Valentina Della Corte, Clelia Cascella, Iris Savastano | p157 |
| Evaluation of Retailers’ vs Customers’ Views on the Usage of Advertising as Communication Tool | |
| Hemant J Katole | p174 |
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International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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