Vol 4, No 6 (2012)

Table of Contents


Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China PDF
Ling Jiang, Veronique Cova p1
The Relationships among Tourist Novelty, Familiarity, Satisfaction, and Destination Loyalty: Beyond the Novelty-familiarity Continuum PDF
Masaki Toyama, Yuichi Yamada p10
The Use of Indicators for Unobservable Product Qualities: Inferences Based on Consumer Sorting PDF
Matthew G. Nagler, Fredi Kronenberg, Edward J. Kennelly, Bei Jiang, Chunhui Ma p19
Marketing Manufacturer and Retailer House Brands: A Study of Shelf Space in Two Product Categories PDF
Ranga Chimhundu p35
How Do Smaller Firms Select Foreign Markets? PDF
Fabio Musso, Barbara Francioni p44
Factors Affecting Palm Oil Price Based on Extremes Value Approach PDF
Kantaporn Chuangchid, Aree Wiboonpongse, Songsak Sriboonchitta, Chukiat Chaiboonsri p54
Conceptual Insight into Generic Corporate Identity in the Banking Industry and a Semiotic Evidence of Its Presence in Professional Services Firms (PSFS) PDF
Olutayo Otubanjo p66
Evaluation of the Consumers’ Trust Effect on Viral Marketing Acceptance Based on the Technology Acceptance Model PDF
Seyed Fathollah Amiri Aghdaie, Ali Sanayei, Mehdi Etebari p79
The Moderating Effect of Subjective Norm on Cloud Computing Users’ Perceived Risk and Usage Intention PDF
Hsinkuang Chi, Hueryren Yeh, Wei-chien Hung p95
The Influence of Situational Variables on Brand Personality Choice PDF
Scott Wysong, Sri Beldona, James Munch, Susan Kleiser p103
Managerial Ability, Players’ Cultural Diversity, and Sporting and Economic Performance in English Soccer PDF
Carlo Amenta, Claudio Ballor, Paolo Di Betta p116
Motives, Expectations, Perceptions and Satisfaction of International Students Pursuing Private Higher Education in Singapore PDF
Sein Min, Chey Chor Khoon, Boon Leing Tan p122
Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences PDF
Mohammed Mossa Almossawi p139
Resource-based Theory and Service-dominant Logic: A New Combined Approach to Revisit the Strategies of Cultural Firms in the Global Era PDF
Valentina Della Corte, Clelia Cascella, Iris Savastano p157
Evaluation of Retailers’ vs Customers’ Views on the Usage of Advertising as Communication Tool PDF
Hemant J Katole p174

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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