International Journal of Marketing Studies
Table of Contents
Articles
| Store Development Strategies of Mini-box Service Retailers: Analytical Framework and Case Study in Japanese Food Service | |
| Taku Kato, Kijima Kyoichi | p1 |
| Perceived Risk of Sunless Tanning Product Use and Its Relationship to Body Satisfaction | |
| Jeong-Ju Yoo, Hye-Young Kim | p13 |
| Dynamics of Marketing Systems in a Developing Country | |
| Umme Hani | p22 |
| The Effects of Controversial Reviews on Product Sales Performance: The Mediating Role of the Volume of Word of Mouth | |
| KungHsin Shao | p32 |
| Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia | |
| Ahmad Puad Mat Som, Azizan Marzuki, Maryam Yousefi, Ala`a Nimer AbuKhalifeh | p39 |
| International Marketing Capacities and Export Performance: An Empirical Study of Indochinese Exporting Enterprises | |
| Hoang Nguyen | p51 |
| Consumer-based Brand Equity in the Service Shop | |
| Tan Teck Ming, Liew Tze Wei, William Soon Siong Lee, Michelle Bee Fang Ong, Tan Su-Mae | p60 |
| Price-quality Dimensions of Organizational Buying Behaviour in Cross River State, Nigeria | |
| Ezekiel Tom Ebitu, Eyo Emmanuel Essien, Glory Basil | p78 |
| Export Marketing of Hand-woven Carpet of Kurdistan State in Iran (Assessing Effective Factors and Pathology) | |
| Mohammad Yaser Mazhari, Abdolrazagh Madahi, Sadraddin Eslami Mohammad | p83 |
| An Investigation of Hoteliers' Attitudes toward the Use of Social Media as a Branding Tool | |
| Mohamed Ahmed Nassar | p93 |
| An Investigation of the Relationship between Unplanned Buying and Post-purchase Regret | |
| Mahmoud Abd El-Hamid Saleh | p106 |
| Dynamics of Female Buying Behaviour: A Study of Branded Apparels in India | |
| Namita Rajput, Subodh Kesharwani, Akanksha Khanna | p121 |
| An Evaluation of Social Marketing in Humanitarian Tourism Requirements by Using Social Networking Sites | |
| A. H. Hussein Alhroot | p130 |
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International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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