Vol. 4, No. 4 (2012), International Journal of Marketing Studies

• • Store Development Strategies of Mini-box Service Retailers: Analytical Framework and Case Study in Japanese Food Service
  • •  Taku Kato   
    •  Kijima Kyoichi   
    • p1
    •  PDF 
      
• • Perceived Risk of Sunless Tanning Product Use and Its Relationship to Body Satisfaction
  • •  Jeong-Ju Yoo   
    •  Hye-Young Kim   
    • p13
    •  PDF 
      
• • Dynamics of Marketing Systems in a Developing Country
  • •  Umme Hani   
    • p22
    •  PDF 
      
• • The Effects of Controversial Reviews on Product Sales Performance: The Mediating Role of the Volume of Word of Mouth
  • •  KungHsin Shao   
    • p32
    •  PDF 
      
• • Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia
  • •  Ahmad Puad Mat Som   
    •  Azizan Marzuki   
    •  Maryam Yousefi   
    •  Ala`a Nimer AbuKhalifeh   
    • p39
    •  PDF 
      
• • International Marketing Capacities and Export Performance: An Empirical Study of Indochinese Exporting Enterprises
  • •  Hoang Nguyen   
    • p51
    •  PDF 
      
• • Consumer-based Brand Equity in the Service Shop
  • •  Tan Teck Ming   
    •  Liew Tze Wei   
    •  William Lee   
    •  Michelle Ong   
    •  Tan Su-Mae   
    • p60
    •  PDF 
      
• • Price-quality Dimensions of Organizational Buying Behaviour in Cross River State, Nigeria
  • •  Ezekiel Ebitu   
    •  Eyo Essien   
    •  Glory Basil   
    • p78
    •  PDF 
      
• • Export Marketing of Hand-woven Carpet of Kurdistan State in Iran (Assessing Effective Factors and Pathology)
  • •  Mohammad Yaser Mazhari   
    •  Abdolrazagh Madahi   
    •  Sadraddin Eslami Mohammad   
    • p83
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• • An Investigation of Hoteliers' Attitudes toward the Use of Social Media as a Branding Tool
  • •  Mohamed Nassar   
    • p93
    •  PDF 
      
• • An Investigation of the Relationship between Unplanned Buying and Post-purchase Regret
  • •  Mahmoud Saleh   
    • p106
    •  PDF 
      
• • Dynamics of Female Buying Behaviour: A Study of Branded Apparels in India
  • •  Namita Rajput   
    •  Subodh Kesharwani   
    •  Akanksha Khanna   
    • p121
    •  PDF 
      
• • An Evaluation of Social Marketing in Humanitarian Tourism Requirements by Using Social Networking Sites
  • •  A. H. Hussein Alhroot   
    • p130
    •  PDF 
      

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