International Journal of Marketing Studies
Table of Contents
Articles
| The Effect of Alternative Market Orientation Strategies on Firm Performance | |
| Eric T. Micheels, Hamish Gow | p2 |
| Korean TV Soap Operas in Taiwan: An Investigation of Consumers’ Clothing Purchase Behavior | |
| Hsiu-Ju Hsu | p16 |
| Wine and the Consumer Price-perceived Quality Heuristics | |
| Freddy S. Lee | p31 |
| Service Quality of Night Markets in Taiwan | |
| Ching-Hsu Huang | p36 |
| Marketing Strategy of Imported Beers before Liquor Liberalization | |
| Sinee Sankrusme | p45 |
| An Empirical Investigation of the Relationship between Organizational Culture and Customer Orientation: The Mediating Effect of Knowledge Management (An Empirical Study in the Household Appliance Industry in Iran) | |
| Hassan Ghorbani, Seyedeh Masoomeh Abdollahi Demneh, Arezoo Khorsandnejad | p58 |
| Determination of Consumer Behaviour amongst Millennials in Dermaceuticals (Skin Care Products) | |
| Abdullah Bin Junaid, Reshma Nasreen | p88 |
| Dependence and Commitment: Main Determinants of Negotiation between Suppliers and Retailers | |
| Mbarek Rahmoun, Mohsen Debabi | p100 |
| Market Segmentation and Customer Focus Strategies and Their Contribution towards Effective Value Chain Management | |
| Tarun Kanti Bose | p113 |
| The Extent of Facebook Users’ Interest in the Advertising Messages | |
| Rudaina Othman Yousif | p122 |
| Customer Satisfaction Modeling in Hotel Industry: A Case Study of Kish Island in Iran | |
| Pardis Mohajerani, Alireza Miremadi | p134 |
| Does Facebook Matter in Egyptian Graduate Environment? A Marketing Perspective | |
| Ahmad Yahia Ebeid | p153 |
| Using Social Marketing Principles to Describe Local Isfahan Managers' Attitude about Using New Energy Resources | |
| Hussein Rezaie Dollatabady, Farham Amiri, Olfat Ganji Bidmeshk | p160 |
| An Exploration of Emotional Intelligence and Market Segmentation, Targeting and Positioning in Selected CentralBusiness Districts in Nigeria | |
| Ezekiel Tom Ebitu, Patrick Awok Mbum, Abigail Edem Okon | p173 |
| Marketing Strategy for Soybean Products: Familiarity Breeds Content | |
| Kwaku Ahenkora, Yarhands Dissou Arthur, Stephen Banahene | p186 |
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International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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