Vol 4, No 3 (2012)

Table of Contents


The Effect of Alternative Market Orientation Strategies on Firm Performance PDF
Eric T. Micheels, Hamish Gow p2
Korean TV Soap Operas in Taiwan: An Investigation of Consumers’ Clothing Purchase Behavior PDF
Hsiu-Ju Hsu p16
Wine and the Consumer Price-perceived Quality Heuristics PDF
Freddy S. Lee p31
Service Quality of Night Markets in Taiwan PDF
Ching-Hsu Huang p36
Marketing Strategy of Imported Beers before Liquor Liberalization PDF
Sinee Sankrusme p45
An Empirical Investigation of the Relationship between Organizational Culture and Customer Orientation: The Mediating Effect of Knowledge Management (An Empirical Study in the Household Appliance Industry in Iran) PDF
Hassan Ghorbani, Seyedeh Masoomeh Abdollahi Demneh, Arezoo Khorsandnejad p58
The Value Proposition Concept in Marketing: How Customers Perceive the Value Delivered by Firms– A Study of Customer Perspectives on Supermarkets in Southampton in the United Kingdom PDF
Almoatazbillah Hassan p68
Determination of Consumer Behaviour amongst Millennials in Dermaceuticals (Skin Care Products) PDF
Abdullah Bin Junaid, Reshma Nasreen p88
Dependence and Commitment: Main Determinants of Negotiation between Suppliers and Retailers PDF
Mbarek Rahmoun, Mohsen Debabi p100
Market Segmentation and Customer Focus Strategies and Their Contribution towards Effective Value Chain Management PDF
Tarun Kanti Bose p113
The Extent of Facebook Users’ Interest in the Advertising Messages PDF
Rudaina Othman Yousif p122
Customer Satisfaction Modeling in Hotel Industry: A Case Study of Kish Island in Iran PDF
Pardis Mohajerani, Alireza Miremadi p134
Does Facebook Matter in Egyptian Graduate Environment? A Marketing Perspective PDF
Ahmad Yahia Ebeid p153
Using Social Marketing Principles to Describe Local Isfahan Managers' Attitude about Using New Energy Resources PDF
Hussein Rezaie Dollatabady, Farham Amiri, Olfat Ganji Bidmeshk p160
An Exploration of Emotional Intelligence and Market Segmentation, Targeting and Positioning in Selected CentralBusiness Districts in Nigeria PDF
Ezekiel Tom Ebitu, Patrick Awok Mbum, Abigail Edem Okon p173
Marketing Strategy for Soybean Products: Familiarity Breeds Content PDF
Kwaku Ahenkora, Yarhands Dissou Arthur, Stephen Banahene p186

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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