International Journal of Marketing Studies
Table of Contents
Articles
| Market Orientation -Transforming Trade and Firm Performance | |
| Rodney Oudan | p3 |
| The Moderating Effects of City Districts’ Retail Attractiveness on the in-Town versus out-of-Town Shopping Decision | |
| Jon Charterina | p9 |
| Effects of Model Age on Adult Female Consumers’ Purchase Intentions and Attitudes for an Age-Specific Product, Clothing | |
| Joy Michelle Kozar | p22 |
| Analysis of Retailers’Communication Approaches in Sustainability and Social Responsibility Reports | |
| MEJRI Mohamed, DE WOLF Daniel | p30 |
| Theoretical and Perceptual Market Values for Fresh Squeezed Orange Juice | |
| Hyeyoung Kim, Lisa A. House, Zhifeng Gao | p45 |
| Generation Y Consumers’ Value Perceptions toward Apparel Mobile Advertising: Functions of Modality and Culture | |
| Wanmo Koo, Dee K. Knight, Kiseol Yang, Zheng Xiang | p56 |
| Western Presence in Emerging Markets: A Content Analysis of Western Presence in South African Television Commercials | |
| Yuvay Jeanine Meyers, Ephraim Okoro | p67 |
| Counterfeit Luxury Goods Online: An Investigation of Consumer Perceptions | |
| Anita Radon AR | p74 |
| Jordanian Travel Agencies' Websites Assessment: Experts vs Tourists' Perceptions | |
| Husam Ahmad Kokash | p80 |
| An Analysis of Impact of Brand Credibility and Perceived Quality on Consumers' Evaluations of Brand Alliance | |
| Seyed Fathollah Amiri Aghdaie, Hossein Rezaei Dolatabadi, Vahid Shokri Aliabadi | p93 |
| Moral Philosophies Underlying Ethical Judgments | |
| Maheran Zakaria, Norhaini Mat Lajis | p103 |
| Consumers’ Attitude towards Branded Apparels: Gender Perspective | |
| NAMITA RAJPUT, Subodh Kesharwani, Akanksha Khanna | p111 |
| Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process | |
| Camelia Mihart | p121 |
| Designing and Validating a Systematic Model of E-Advertising | |
| Mohammad Reza Hamidizadeh, Nasser Yazdani, Akbar Alem Tabriz, Mohammad Mehdi Latifi | p130 |
| An Analysis of the Impact of Strategic Marketing on Profitability of Rural Banks – A Case Study of Dangme Bank | |
| George K. Amoako, Kwasi Dartey-Baah | p150 |
| Remarkable ‘Marca’ in Houseful Movies | |
| Anshul Rathi, Bhaskar Pant, Alpa Rathi | p157 |
| The Impact of DTCA on the Physician-Patient Relationship: An Empirical Investigation in Jordan | |
| Assad Hammad Abo-Rumman, Ala`Eddin Mohammad Khalaf Ahmad | p167 |
| The Effect of Electronic Service Quality on Customers Behavioral Intentions | |
| Maliheh Teimouri, Nour Mohamad Yaghoubi, Mehdi Kazemi | p179 |
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International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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