Vol 3, No 3 (2011)

Table of Contents


The Antecedents of Sales Force Motivation: An Empirical Investigation in the Insurance Industry in Singapore PDF
Anthony C. Koh, Bashar S. Gammoh, Sam C. Okoroafo p3
Practice-based Perspective on Technology Acceptance: Analyzing Bioactive Point of Care Testing PDF
Ismo Alakärppä, Anu Valtonen p13
Ethnocentrism among Iranian Consumer with Different Consumption Habits PDF
Mojtaba Barari, Bahram Ranjbarian, Kazem Zabihzade p30
Running Head: Hemispheric Processing of Slogans Brand Familiarity in Advertisement Slogans: The Role of the Left and Right Cerebral Hemispheres PDF
Kristy Vance, Sandra Virtue p42
The Impact of Distribution Intensity on Brand Preference and Brand Loyalty PDF
Ahmed H. Tolba p56
Prestige, Parallel or Predatory — Pricing Strategies amongst Taiwanese Universities PDF
Hsuan-fu Ho, Fang-Ying Wang p67
Simulation of Sales Promotions towards Buying Behavior among University Students PDF
Benjamin Chan Yin-Fah, Syuhaily Osman, Yeoh Sok Foon p78
The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction PDF
Neda Irani, Kambiz Heidarzadeh Hanzaee p89
Factors Critical in Marketing Strategies of PDF
Abdalelah S. Saaty, Zaid Ahmad Ansari p104
Grappling with the Enduring Challenges of Consumption Complex Syndrome in Nigeria (A Survey of the Footwear Industry) PDF
Gazie S. Okpara, Aham V. Anyanwu p122
Qatar as an Oil Emerging Market PDF
Hemin Da p141
The Possible Effects of Need for Uniqueness’s Dimensions on Luxury Brands: Case of Iran and UAE PDF
Alireza Miremadi, Hiva Fotoohi, Farhad Sadeh, Farhad Tabrizi, Kasra Javidigholipourmashhad p151
Gifts-Upon-Entry and Appreciatory Comments: Reciprocity Effects in Retailing PDF
Hershey H. Friedman, Ahmed Rahman p161
Turkish Consumers’ Risk Perception towards Global Computer Brands PDF
Fahri Apaydin, Mehmet Emir Köksal p165
Examining the Effects of Cause-Proximity and Gender on Consumers’ Response to Cause-Related Marketing: Evidence from Malaysia PDF
Marhana Mohamed Anuar, Osman Mohamad p174
A Research on Influencing Factors of Consumer Purchasing Behaviors in Cyberspace PDF
Li Guo p182
On Early-Warning System for Chinese Real Estate PDF
Yun Hua p189
On the Lagging Legislation of China Tourism PDF
Xiaolin Li p194

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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