International Journal of Marketing Studies
Table of Contents
Articles
| The Antecedents of Sales Force Motivation: An Empirical Investigation in the Insurance Industry in Singapore | |
| Anthony C. Koh, Bashar S. Gammoh, Sam C. Okoroafo | p3 |
| Practice-based Perspective on Technology Acceptance: Analyzing Bioactive Point of Care Testing | |
| Ismo Alakärppä, Anu Valtonen | p13 |
| Ethnocentrism among Iranian Consumer with Different Consumption Habits | |
| Mojtaba Barari, Bahram Ranjbarian, Kazem Zabihzade | p30 |
| Running Head: Hemispheric Processing of Slogans Brand Familiarity in Advertisement Slogans: The Role of the Left and Right Cerebral Hemispheres | |
| Kristy Vance, Sandra Virtue | p42 |
| The Impact of Distribution Intensity on Brand Preference and Brand Loyalty | |
| Ahmed H. Tolba | p56 |
| Prestige, Parallel or Predatory — Pricing Strategies amongst Taiwanese Universities | |
| Hsuan-fu Ho, Fang-Ying Wang | p67 |
| Simulation of Sales Promotions towards Buying Behavior among University Students | |
| Benjamin Chan Yin-Fah, Syuhaily Osman, Yeoh Sok Foon | p78 |
| The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction | |
| Neda Irani, Kambiz Heidarzadeh Hanzaee | p89 |
| Factors Critical in Marketing Strategies of | |
| Abdalelah S. Saaty, Zaid Ahmad Ansari | p104 |
| Grappling with the Enduring Challenges of Consumption Complex Syndrome in Nigeria (A Survey of the Footwear Industry) | |
| Gazie S. Okpara, Aham V. Anyanwu | p122 |
| Qatar as an Oil Emerging Market | |
| Hemin Da | p141 |
| The Possible Effects of Need for Uniqueness’s Dimensions on Luxury Brands: Case of Iran and UAE | |
| Alireza Miremadi, Hiva Fotoohi, Farhad Sadeh, Farhad Tabrizi, Kasra Javidigholipourmashhad | p151 |
| Gifts-Upon-Entry and Appreciatory Comments: Reciprocity Effects in Retailing | |
| Hershey H. Friedman, Ahmed Rahman | p161 |
| Turkish Consumers’ Risk Perception towards Global Computer Brands | |
| Fahri Apaydin, Mehmet Emir Köksal | p165 |
| Examining the Effects of Cause-Proximity and Gender on Consumers’ Response to Cause-Related Marketing: Evidence from Malaysia | |
| Marhana Mohamed Anuar, Osman Mohamad | p174 |
| A Research on Influencing Factors of Consumer Purchasing Behaviors in Cyberspace | |
| Li Guo | p182 |
| On Early-Warning System for Chinese Real Estate | |
| Yun Hua | p189 |
| On the Lagging Legislation of China Tourism | |
| Xiaolin Li | p194 |
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International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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