International Journal of Marketing Studies
Table of Contents
Articles
| User Ratings and Willingness to Express Opinions Online | |
| Jaehyun Hong, Hee Sun Park | p2 |
| Spanish E-Consumer Segmentation and Positioning in Virtual Supermarkets Sector | |
| Eduard Cristóbal, Frederic Marimon, Natalia Daries, Yolanda Montagut | p16 |
| An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan | |
| Wisal Ahmad, Zahid Mahmood | p32 |
| Price Effects of Landfills on Residential Housing in Lagos, Nigeria | |
| O.A. Akinjare, S.A. Oloyede, C.A. Ayedun, O.C Oloke | p64 |
| An Empirical Investigation of the Determinants of User Acceptance of Electronic Exchanges (Case Study: Buying and Selling Section of Active Companies of Iran's Textile Industry) | |
| Hassan Ghorbani, Fatemeh Alsadat Madani | p73 |
| Customer Satisfaction in the Outdoor Advertising Industry: A Case of Alliance Media Ghana Limited | |
| Regina Appiah-Gyimah, Rosemond A. Boohene, Gloria K. Q. Agyapong, Kwame A. Boohene | p82 |
| On Necessity and Urgency of Environmental Cost Control in Jilin’s Farming Industry | |
| Chuanlian Song | p92 |
| Relationship between Internal Marketing and Service Quality with Customers' Satisfaction | |
| Abdelmoti Suleiman Aburoub, Abdullah Mohammad Hersh, Kalil Aladwan | p107 |
| Development Dilemma in China’s National Sports Tourism Industry and Countermeasures | |
| Yun Ma | p119 |
| The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers | |
| Hamza Salim Khraim | p123 |
| Marketing Strategies for the Developing Tourism and Its Impact on the Poverty Alleviation in Sindh | |
| Muhammad Suhail Nazar, Abdul Latif, Najma Noor Phulpoto, Faiz Muhammad Shaikh | p134 |
| The Comparative Analysis of Affecting Factors on Purchasing Domestic and Imported Cars in Iran Market - Using AHP Technique | |
| Seyed Fathollah Amiri Aghdaie, Ehsan Yousefi | p142 |
| A Research on Development and Legalization of Non-governmental Financing in Jilin Province | |
| Zhenghong Che, Xianxue Li | p151 |
| Comparative Studies of the Football Industries in China and Britain | |
| Hongquan Li, Houzhong Jin, Guoying Yuan, Chuanchuan Kong, Yongmin Hua, Li Lin | p157 |
| An Analysis of Clients' Satisfaction with Mortgage Valuation Reports in Nigeria | |
| Oluwunmi, Adedamola O., Ajayi, Cyril, A., Olaleye, Abel, Fagbenle, Olabosipo I. | p160 |
| An Exposition on Principals’ Influence in Real Estate Negotiation | |
| Iroham, C. O., Oluwunmi, A. O., Oluwatobi. A. O. | p169 |
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International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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