International Journal of Marketing Studies
Table of Contents
Articles
| The Effect of Financial Crisis in Corporate Social Responsibility Performance | |
| Grigoris Giannarakis, Ioannis Theotokas | p2 |
| Integrating Product and Corporate Brand Equity into Total Brand Equity Measurement | |
| Hamed M. Shamma, Salah S. Hassan | p11 |
| Measuring Commuters’ Perception on Service Quality Using SERVQUAL in Public Transportation | |
| Kokku Randheer, Ahmed A. AL-Motawa, Prince Vijay. J | p21 |
| Qualitative Insights into Market Orientation in Small Ghanaian Businesses | |
| Robert Ebo Hinson, Mohammed Abdulai Mahmoud | p35 |
| Kuwait National Petroleum Company (KNPC) Marketing Strategy in Oil Sector | |
| Ahmad Assaf Alfadly | p45 |
| E-banking Functionality and Outcomes of Customer Satisfaction: An Empirical Investigation | |
| Ala`Eddin Mohd Khalaf Ahmad, Hasan Ali Al-Zu’bi | p50 |
| The Extent to Which Jordanian Doctors and Nurses Perceive the Accreditation in Private Hospitals | |
| Salah M. Diab | p78 |
| Belief Dimensions and Viewer’s Attitude towards TV Advertising in Thailand | |
| Chuthamas Chittithaworn, Md. Aminul Islam, Orachot Thooksoon | p95 |
| The Mediating Effect of Patient Satisfaction in the Patients' Perceptions of Healthcare Quality – Patient Trust Relationship | |
| Laith Alrubaiee, Feras Alkaa'ida | p103 |
| Factors that Influence Customers’ Buying Intention on Shopping Online | |
| Yulihasri Eri, Md. Aminul Islam, Ku Amir Ku Daud | p128 |
| On Marketization Mode of College and University Sports Grounds and Stadiums in Shandong Province | |
| Yun Ma | p140 |
| Research on Strategic Marketing in Leisure Sports Enterprises | |
| Hongquan Li, Houzhong Jin | p144 |
| The Effect of Internal Marketing on Organizational Commitment from Market-Orientation Viewpoint in Hotel Industry in Iran | |
| Mehdi Abzari, Hassan Ghorbani, Fatemeh Alsadat Madani | p147 |
| Reference and Anchor Points in Property Negotiation: What Influence Has the Estate Valuer? | |
| IROHAM, Chukwuemeka Osmond, OLOYEDE, Samuel Adesiyan, AKINJARE, Omolade Adedoyin | p156 |
| Reinventing Business Growth through Franchising in Developing Economies: A Study of the Nigerian Fast Food Sector | |
| Olafemi Ayopo Olotu, Folorunsho Awoseila | p162 |
This work is licensed under a Creative Commons Attribution 3.0 License.
International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
Copyright © Canadian Center of Science and Education
To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.