International Journal of Marketing Studies
Table of Contents
Articles
| Customer Satisfaction in the Hotel Industry: A Case Study from Sicily | |
| Gandolfo Dominici, Rosa Guzzo | p3 |
| Comparison of Service Quality Gaps among Teachers and Students as Internal and External Customers | |
| Rahim Mosahab, Osman Mahamad, T. Ramayah | p13 |
| An Evaluation of Logistics Determinants, Business Relationships and Firms Characteristics of the Greek Small and Medium Enterprises | |
| Vassilis Orfanos, John Mylonakis, Michalis Evripiotis | p21 |
| Acceptance of Product Placement in Italy: Effects of Personality and Product/Consumer Interactions | |
| Gianluigi Guido, Alessandro M. Peluso, Piermario Tedeschi, Chiara Nicole, Cristina Lauretti, Adele Caciula | p34 |
| Perceived Justice in Service Recovery and Recovery Satisfaction: The Moderating Role of Corporate Image | |
| Davoud Nikbin, Ishak Ismail, Malliga Marimuthu, Mohammad Jalalkamali | p47 |
| The Impact of Service Quality on Customer Loyalty: A Study of Banks in Penang, Malaysia | |
| Lo Liang Kheng, Osman Mahamad, T. Ramayah, Rahim Mosahab | p57 |
| Impact of Service Orientation on Frontline Employee Service Performance and Consumer Response | |
| Rong-Da Liang, Hsing-Chau Tseng, Yun-Chen Lee | p67 |
| Impact of Online/Internet Marketing on Computer Industry in Malaysia in Enhancing Consumer Experience | |
| Hamed Armesh, Habibollah Salarzehi, Habibollah Salarzehi, Noor Mohammad Yaghoobi, Noor Mohammad Yaghoobi, Alireza heydari, Alireza heydari, Davoud Nikbin, Davoud Nikbin | p75 |
| Evaluating the Adoption and Use of Internet-based Marketing Information Systems to Improve Marketing Intelligence (The Case of Tourism SMEs in Jordan) | |
| Basheer AL-allak | p87 |
| Seasonality in Consumption: An Economic Analysis of the Alimentary Patterns in Greece (1957 -2005) | |
| Ioannis Sotiropoulos, Georgios Georgakopoulos, Konstantina Pendaraki | p102 |
| Economic Model Analysis of Enterprise Brand after Introducing Personal Brand | |
| Nan Sha, Min Wang, Wenhua Yuan | p107 |
| General Attitude towards Advertising: Cultural Influence in Pakistan | |
| Muhammad Usman, Saqib Ilyas, Muhammad Farooq Hussain, Tahir Masood Qureshi | p124 |
| Employee’s Market Orientation and Business Performance in Nigeria: Analysis of Small Business Enterprises in Lagos State | |
| Yunus Adeleke Dauda, Waidi Adeniyi Akingbade | p134 |
| Using Geographic Information System to Visualize Travel Patterns and Market Potentials of Petra City in Jordan | |
| Marzouq Ayed Al qeed, Ibrahim K. Bazazo, Abdelbaset Ibrahim Hasoneh, Bader Ayed Al qaid | p144 |
| Iran Accession to WTO and Its Effects on Food Industries | |
| Seyed Fathollah Amiri Aghdaie, Hamid Davari | p160 |
| Measuring Religiosity in Consumer Research from Islamic Perspective | |
| Hamza Khraim | p166 |
| Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective | |
| Norzalita Abd Aziz, Norjaya Mohd Yasin | p180 |
| Service Poka Yoke | |
| Arash Shahin, Maryam Ghasemaghaei | p190 |
| International Students’ Choice Behavior for Higher Education at Malaysian Private Universities | |
| Siti Falindah Padlee, Abdul Razak Kamaruddin, Rohaizat Baharun | p202 |
| Beyond Price – An Exploration into the Factors That Drive Young Adults to Purchase Online | |
| Justin Beneke, Marie-Kristin Scheffer, Wei Du | p212 |
| The Effects of Security and Privacy Information on Trust & Trustworthiness and Loyalty in Online Marketing in Malaysia | |
| Hamed Armesh, Habibollah Salarzehi, Noor Mohammad Yaghoobi, Alireza heydari, Davoud Nikbin | p223 |
| Destination Branding and Tourists’ Attitudes (The Case of Isfahan as a Tourism Destination in Iran) | |
| Mohamad Reza Jalilvand, Sharif Shekarchizadeh Esfahani, Neda Samiei | p235 |
| Business Advisory: A Study on Selected Micro-sized SMEs in Kelantan, Malaysia | |
| Mohd Nor Hakimin Bin Yusoff, Mohd Rafi Bin Yaacob, Mohamed Dahlan Bin Ibrahim | p245 |
| The Cognitive Foundations of Partitioned Country-of-Origin: A Causal Path Analysis | |
| Md. Humayun Kabir Chowdhury | p258 |
| Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan | |
| Shahid Nawaz Khan, Imran M. Qureshi | p267 |
| Direct Marketing to Online Social Network (OSN) Users in Nigeria | |
| R. A. Gbadeyan | p275 |
| On Domestic Tourism Preferences of Urban Residents in China | |
| Yongmei Song | p283 |
| Current and Future Regulation Challenges for the Chinese Telecommunications Sector | |
| Ning He | p287 |
This work is licensed under a Creative Commons Attribution 3.0 License.
International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
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