International Journal of Marketing Studies
Table of Contents
Articles
| Gendered Perceptions of Family Businesses’ Marketing Stimuli | |
| Sam C Okoroafo | P3 |
| The Dynamics of the East African Market | |
| Jokull Johannesson | P13 |
| Exploring museum marketing performance: a case study from Italy | |
| Carlo Amenta | P24 |
| Third Screen Communication and the Adoption of Mobile Marketing: A Malaysia Perspective | |
| Geoffrey Harvey Tanakinjal, Kenneth R. Deans, Brendan J. Gray | P36 |
| Measuring the Effectiveness of E-mail Direct Marketing in Building Customer Relationship | |
| Abdel Baset I. Hasouneh, Marzouq Ayed Alqeed | P48 |
| Consumers’ Perceptions, Attitudes and Willingness to Pay towards Food Products with “No Added Msg” Labeling | |
| Alias Radam, Mohd. Rusli Yacob, Than Siew Bee, Jinap Selamat | P65 |
| Evaluating The Effect of Marketing Activities On Relationship Quality In The Banking Sector: The case of private commercial Banks in Jordan. | |
| Basheer Abbass Al-alak, Ibrahim Akram Alnawas | P78 |
| A Study on Trend of Logs Production and Export in the State of Sarawak, Malaysia | |
| Mohd Hasmadi Ismail, Pakhriazad Hassan Zaki | P92 |
| Purchase Intention of Organic Food in Malaysia; A Religious Overview | |
| Mohd Rizaimy Shaharudin, Jacqueline Junika Pani, Suhardi Wan Mansor, Shamsul Jamel Elias, Daing Maruak Sadek | P96 |
| Mass Customization Marketing Strategies for China Railway Freight Transportation Service | |
| Yuhua Guo | P104 |
| Achieving Financial Export Performance: Contribution of External Resources | |
| Phadett Tooksoon, Osman Mohamad | P110 |
| The Functional Definition of Government in Western Human Capital Formation | |
| Jing Zhao | P117 |
| Impact Of Stress On Employees Job Performance A Study On Banking Sector Of Pakistan | |
| USMAN BASHIR, Muhammad Ismail Ramay | P122 |
| Graduates Employment: Valuable of Curtin University of Technology Sarawak Graduates | |
| Chai Lee Goi, Christine Siik Hung Lau | P127 |
| Globalisation of Pakistan: Lessons for Politically Unstable Countries | |
| G Yoganandan | P133 |
| Investment, Savings, Interest Rate and Bank Credit to the Private Sector Nexus in Pakistan | |
| Rahila Munir, Rehmat Ullah Awan, Rehmat Ullah Awan, Zakir Hussain, Zakir Hussain | P140 |
| Managing Brand Equity among Langkawi’s (SMEs) Independent Hoteliers | |
| Maznah Wan Omar, Mohd Noor Mohd Ali | P147 |
| Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective | |
| Laith Alrubaiee, Nahla Al-Nazer | P155 |
| An Empirical Investigation of Cultural Factors and Consumption Patterns Correlates in the South-South Geopolitical Zone of Nigeria | |
| Hart O. Awa, Sylva E. Kalu, Nsobiari F. Awara | P185 |
| Influence of Shopping Orientation and Store Image on Patronage of Furniture Store | |
| Yasmin Hassan, Nik Maheran Nik Muhammad, Hatinah Abu Bakar | P175 |
| Customer Orientation and Firm Performance among Nigerian Small and Medium Scale Businesses | |
| Olalekan Asikhia | p197 |
| Hallmarking in India: A Major Quality Initiative in the Largest Gold Jewellery Market in the World | |
| V. Vijay Durga Prasad | P213 |
| Attitude towards Business Ethics: Examining the Influence of Religiosity, Gender and Education Levels | |
| Choe Kum-Lung, Lau Teck-Chai | P225 |
| Risk or Innovation, Which One Is Far more Preferable in Innovation Projects? | |
| José G. Vargas-Hernández, Mohammad Reza Noruzi, Narges Sariolghalam | P233 |
| Effects of Culture and Service Sector on Customers’ Perceptions of the Practice of Yield Management | |
| Noureddine SELMI | P245 |
| On Komatsu’s Strategy of Distribution Channels in China ——Take Komatsu Excavators as an Example | |
| Sufang Zhang, Chenwei Fu | P254 |
| The View on the Three Major Problems and Solutions to the Deepening of State-Owned Enterprises Reform | |
| Jinming Wu, Min Liu | P258 |
This work is licensed under a Creative Commons Attribution 3.0 License.
International Journal of Marketing Studies ISSN 1918-719X(Print) ISSN 1918-7203(Online)
Copyright © Canadian Center of Science and Education
To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.