Vol 8, No 4 (2016)

International Journal of Marketing Studies, August 2016

Table of Contents

Articles

Willem Verbeke, Rumen Pozharliev
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p1
Michela Addis
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p20
Diana B. Kontsevaia, Paul D. Berger
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p37
Ricard W. Jensen, Yam B. Limbu
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p44
Shwu-Ing Wu
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p52
Jui-Lung Chen
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p67
Mahmoud Abdel Hamid Saleh
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p77
Nagasimha Balakrishna Kanagal
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p87
Melissa Martirano
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p94
Xi Li, Huawen Shen, Huijun Wen
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p117
Ashok Chopra
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p124
Md. Ashiqur Rahman
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p146
Jiaqian Liu
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p155
Maple Xiao
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p163


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